What is Your Return of Investment?

So the question is simple. “How does the cost of a vehicle wrap compare to other forms of advertising? Advertising costs are quantified by a cost per “impression”. (An “impression” is a term used by all medias to quantify the number of people who have an opportunity to see an ad in a given period of time.) Because vehicle wraps are seen by 16 million consumers in metro areas, vehicle wraps are of the least expensive forms of advertising!


The OAAA (Outdoor Advertising Association of America) says that mobile advertising can be the most effective and efficient form of out of home advertising, reaching more consumers at a lower cost per thousand impressions than any other form of advertising. Stuart agrees and estimates that a wrap costs around 35 cents per thousand impressions, while other forms of advertising cost significantly more. For instance, it’s estimated that outdoor signs cost $3.56 per thousand impressions and newspaper ads cost $19.70 for that number of impressions. They also say one wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven. All in all, they estimate the cost to be less than $44 per million impressions.